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About Loro Piana

The Loro Piana family began trading woolen fabrics in Trivero, at the foot of the Italian Alps, in 1924. Franco Loro Piana started exporting fine fabrics; the rest of the family joined in the 1970s. Six generations later, the brand is still family-owned and controls the entire chain from fiber to finished product.

Loro Piana works with materials that are rarely processed elsewhere. Baby cashmere from young Hircus goats, Vicuña from the Andes, ultra-fine Merino wool, and Pecora Nera from rare dark Merino sheep. Storm System makes cashmere and wool water-repellent without compromising their softness.

"Over six generations of experience in the textile industry have established uncompromising standards in sourcing, quality manufacturing and retailing, combined with the impulse to evolve respectfully in the world." - Loro Piana

Baby cashmere

Baby cashmere from the young Hircus goat is the finest textile fiber processed by Loro Piana. With a fineness of 13 to 13.5 microns, it is noticeably softer than regular cashmere and exclusive to Loro Piana.

Storm System

Storm System is an exclusive Loro Piana technology that makes wool and cashmere water-repellent without compromising their softness or breathability. It is the most luxurious way to stay dry.

Vertical production

Loro Piana controls the entire chain from fiber to finished product. From the pastures in Peru to the workshop in Quarona. No intermediaries, no compromises.

Official dealer

OGÉR is an official Loro Piana dealer in the Netherlands and Belgium. Available in Amsterdam, Rotterdam, and Antwerp, and online at oger.nl. Personal advice from our stylists.
Frequently asked questions about Loro Piana

You can find the Loro Piana store in Amsterdam on P.C. Hooftstraat. Additionally, a small collection is available in the OGÉR stores in The Hague, Rotterdam, and Antwerp, and online via oger.nl. As an official Loro Piana partner, we guarantee authenticity and personal advice.

The Summer Walk is a lightweight slip-on shoe from Loro Piana, crafted from fine cotton or suede. The model is known for its exceptionally soft insole and light weight. It is one of the most sought-after shoes from the Loro Piana collection, available in the Loro Piana store in Amsterdam.

The Open Walk is Loro Piana's entry-level model in suede or calfskin with a characteristic soft sole. This model combines comfort and elegance and is available at OGÉR in multiple colours and materials. Available at the Loro Piana store in Amsterdam.

Yes, OGÉR carries Loro Piana caps in cashmere and other fine materials. The caps are available in different colors and models. Available at the Loro Piana store in Amsterdam.