Creed

The House of Creed is an authentic, luxury house dedicated to the creation of highly original fragrances made from exquisite ingredients.

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The Creed family history

Creed has been the world's most lavish and luxurious men's fragrance for more than 150 years. Creed was founded in 1760 by James Henry Creed. He opened his first store in London. Creed is a true family tradition led by Olivier Creed. The company is based in Paris and has been passed down from father to son. Olivier Creed is in the third generation and is the creator of the most popular Creed fragrances of our time.

The tact and discretion with which a royal, aristocratic and socially prominent clientele were handled, rapidly became part of the Creed legend.

– Creed

Art in a bottle

For more than 250 years, Creed has been producing perfume in a traditional way for Royal Houses and clients with a lot of influence. Olivier Creed and his son Erwin Creed continue the craftsmanship in the brand's lab. In a suburb of Paris, each fragrance is measured, mixed, marched and filtered by hand, entirely according to the traditional method of founder James Henry Creed. Only the purest elements are used for the perfumes to continue the art in the bottle.