About Kired
Kired is part of the Kiton family: the Neapolitan house renowned for the most demanding quality standards in Italian fashion. The brand originated from Wonderland srl, a production workshop established in 1986 on the outskirts of Parma, specializing in making jackets and outerwear from technical fabrics. In 2008, a new production workshop, entirely based in Italy, opened in Collecchio.
Kired specialises in outerwear where technical innovation and artisanal craftsmanship come together. The fabrics are treated with steam, iron, and manual techniques. Every detail distinguishes a Kired piece from ready-to-wear.