Overview of processing activities and legal bases:
We process your personal data for the following purposes:
Processing orders: We use your name, address, email address, phone number, and payment details to process and ship your orders. We do this based on the performance of the contract with you (Art. 6 para. 1 lit. b GDPR).
Managing customer account: To manage your customer account, we process your name, email address, purchase history, preferences, and sizes. We do this based on the performance of the contract with you (Art. 6 para. 1 lit. b GDPR).
Sending newsletters: To send our newsletter, we use your email address, preferences, and purchase data. This is done based on your consent (Art. 6 para. 1 lit. a GDPR).
Website analysis: We analyze the use of our website through IP address, browsing behavior, device information, and conversions. We do this based on our legitimate interest in improving our website (Art. 6 para. 1 lit. f GDPR).
Marketing optimization (Billy Grace): To optimize our marketing efforts, we process data about your website visits, conversions, origin, and cross-channel data via Billy Grace. This is done based on our legitimate interest in making our marketing more efficient (Art. 6 para. 1 lit. f GDPR).
Personalized marketing: For personalized marketing, we use your purchase history, interests, and browsing behavior. This is done based on your consent (Art. 6 para. 1 lit. a GDPR).
Customer service: For our customer service, we process your contact details and correspondence via Gorgias. We do this based on the performance of the contract and our legitimate interest in providing good service.
Tax administration: For our tax administration, we store your name, address, invoice details, and purchase amounts. This is a legal obligation (Art. 6 para. 1 lit. c GDPR).
Fraud prevention: To prevent fraud, we process your IP address, payment behavior, and order patterns. We do this based on our legitimate interest in protecting our customers and business (Art. 6 para. 1 lit. f GDPR).