The story
OGÉR, a family business with a rich heritage and proud tradition, is all about craftsmanship, quality, and excellent service. Founded by father Oger Lusink, now led by his sons Martijn and Sander, it has grown into the leading luxury retailer in the Benelux.
Today, there are four OGÉR Stores in Amsterdam, Rotterdam, The Hague, and Antwerp. OGÉR is also a member of the Fondazione Altagamma, an exclusive group of ambassadors for the preservation and promotion of Italian heritage worldwide.
August 29, 1990
PC Hooftstraat, Amsterdam
Oger Lusink walks cheerfully in a Neapolitan suit in Milanese blue, surrounded by close friends and acquaintances. Along with his two brothers, Rob and Martin, he's celebrating the official opening of his own store on PC Hooftstraat. Over the past decades, he's immersed himself in the world of fashion and sartoria. He climbed every rung of the ladder—from apprentice tailor to the position of general manager—only to realize something was missing in the Dutch fashion world: a place where the customer, craftsmanship, and passion take center stage. Speeches are given and toasts are raised. OGÉR promises to make the Dutch man more Latin. The store opening feels like a major step towards a promising future for the OGÉR brand.
Our vision
In 1989, Oger Lusink, with his strong vision, laid the foundation for today's OGÉR. The original core values—based on high-quality, personalized service—still form the core of its identity. In a menswear market dominated by German brands at the time, Oger introduced luxurious, sartorial Italian style. To this day, the prestigious high-end OGÉR carries exclusively the finest Italian brands.
“Top brands are not anonymous. There are people of meat and
blood behind. You have to recognize yourself. My own values
must be reflected in the collection. My customers
recognize the added value. It suits their character.
They also do not operate in anonymity.”
– Oger Lusink
May 21, 1991
PC Hooftstraat, Amsterdam
The pleasant aroma of Italian potpourri, clinking wine glasses, and lively conversation: Welcome to OGÉR. Opened less than a year ago, the welcoming atmosphere and personalized service are well-received. It's said the store is more like a gentlemen's club than a fashion boutique. With a working floor area of 120 m², it's the busiest store on PC Hooftstraat. There are ambitious plans for expansion: within five years, stores will open in Rotterdam and The Hague, including a department designed for men with a casual look. After all, you can't always be in a hurry.
Our mission
A relationship that goes beyond clothes
Since the store opened on PC Hooftstraat in 1990, our stores have become the company's living rooms. Our service begins with trust and boundless hospitality; the company's overriding ideology. Dressing someone is an intimate process that demands trust and a personal relationship. This relationship goes beyond clothing. With connections to sports, gastronomy, automotive, and more, OGÉR can be seen as an all-encompassing luxury experience. A lifestyle. With fashion as its central hub.
With connections to sports, gastronomy, and automotive, among other areas, OGÉR can be seen as a comprehensive luxury experience. A lifestyle with fashion as its central focus.
OGÉR is a member of The International Menswear Group, a group of international retailers—often with family roots—whose primary focus is offering men's fashion. In 2013, OGÉR became an honorary member of Fondazione Altagamma, an Italian institution that represents the interests of all things "Italian made." In addition to major Italian companies like Ferrari and Gucci, several non-Italian companies have joined. OGÉR is the only company in the Benelux to be an Altagamma member.
OGÉR Corporate Fashion Statements
Representative workwear
OGÉR Corporate Fashion Statements (OCFS) is the division within OGÉR that supplies representative corporate clothing for both men and women to various sectors. This includes facilities services, hospitality, and retail. With an eye for detail, knowledge of, and passion for, fashion, OCFS is happy to help you create a
to create a customised clothing concept.
