Our story

Since 1990

The Story

OGÉR, a family business with a rich heritage and proud tradition. Everything centres on craftsmanship, quality and excellent service. Founded by father Oger Lusink, now led by his sons Martijn and Sander, OGÉR has grown into the leading retailer in the luxury segment in the Benelux.

Today, there are four OGÉR Stores, in Amsterdam, Rotterdam, The Hague and Antwerp. OGÉR is also a member of Fondazione Altagamma, an exclusive group of ambassadors for the preservation and promotion of Italian heritage worldwide.

August 29, 1990

P.C. Hooftstraat, Amsterdam

“Oger Lusink walks cheerfully in a Neapolitan suit in Milanese blue, surrounded by good friends and business relations. Together with his two brothers, Rob and Martin, he celebrates the official opening of his own store on P.C. Hooftstraat. In the preceding decades, he delved into the world of fashion and sartoria. He climbed all the steps of the career ladder - from apprentice tailor to the position of general manager - only to realize that something was missing in the Dutch fashion world; a place where the customer, craftsmanship, and passion are central. Speeches are given and toasts are made. OGÉR promises to make the Dutch man more Latin. The opening of the store feels like a big step towards a promising future for the OGÉR brand."

Our Vision

In 1989, Oger Lusink laid the foundation for what OGÉR is today with his strong vision. The original core values, based on high-quality, personal service, still form the heart of the identity. In a menswear market at the time dominated mainly by German brands, Oger introduced luxurious, sartorial Italian style. To this day, the prestigious, high-end OGÉR carries exclusively the finest Italian brands.

"Top brands are not anonymous. There are real people behind them. You have to recognize yourself. My own values must be reflected in the collection. My customers recognize the added value. It suits their character. They themselves do not operate anonymously either.

– Oger Lusink

May 21, 1991

P.C. Hooftstraat, Amsterdam

The pleasant aroma of Italian potpourri, clinking wine glasses, and lively conversations: Welcome to OGÉR. The doors have been open for less than a year, and the welcoming atmosphere and personal service are already a hit. It's said that the store feels more like a gentleman's club than a fashion boutique. With an effective retail space of 120 m2, it's the busiest store on P.C. Hooftstraat. Grand plans are on the table for expansion: within five years, stores will open in Rotterdam and The Hague, including a department where men can be fitted for a casual look. After all, you can't always be on duty.

Our Mission

A relationship that goes beyond clothing

Since the store on the P.C. Hooftstraat opened in 1990, our stores have served as the living rooms of the company. Our service begins with trust and boundless hospitality, the overriding ideology of the house. Dressing a person is an intimate process that requires trust and a personal relationship. This relationship goes beyond clothing. With connections to sport, gastronomy, automotive and more, OGÉR can be seen as an all-encompassing luxury experience. A lifestyle. With fashion as its central capital.

With connections to sport, gastronomy and automotive, among others, OGÉR can be seen as an all-encompassing luxury experience. A lifestyle with fashion as its central capital.

OGÉR is a member of The International Menswear Group, a group of international retailers - often family-owned - whose main activity is offering men's fashion. In 2013, OGÉR became an honorary member of Fondazione Altagamma, an Italian institute that represents the interests of everything 'Italian made'. In addition to large Italian companies such as Ferrari and Gucci, some non-Italian companies have joined. OGÉR is the only company in the Benelux that can call itself an Altagamma member.

OGÉR Corperate clothing

Representative corporate clothing

OGÉR Corporate clothing is the business unit within OGÉR that supplies representative corporate clothing for both men and women to various sectors. This includes facility services, hospitality and retail. With an eye for detail, knowledge about and passion for fashion, OGÉR Corperate Clothing is happy to help create a tailor-made clothing concept.

Discover OGÉR Corporate Clothing