Loro Piana's DNA is very closely linked to many core Italian values. Excellence, casual elegance, savoir-faire and family traditions: these are deeply rooted in the brand identity

Loro Piana

Loro Piana's history

Loro Piana was founded in 1924 by an Italian family from the village of Trivero, which is located on the Italian Alps. The family started trading woolen fabrics. After 1950 the family moved to Valsea and founded the Lanificio Lora e Compagnia, led by Lanificio di Quarona di Zignone & C. Soon Franco Loro Piana started exporting fine fabrics. The rest of the family joined the company's ongoing business in the 1970s.

1924

“Over six generations of experience in the textile industry have established uncompromising standards in sourcing, quality manufacturing and retailing, combined with the impulse to evolve respectfully in the world.”

– Loro Piana

Unique materials

Loro Piana is characterized by luxurious men's clothing made from unique materials: ultra soft merino wool, Vicuña, baby cashmere and pecora nera – a very rare, dark Merino sheep. Loro Piana has a wide product range, ranging from trousers, shorts, polos, jackets, vests and stylish jackets.

Loro Piana

We proudly present Loro Piana, one of the world's leading Italian fashion brands. With a heritage dating back to 1924, Loro Piana offers luxury clothing, shoes and accessories that are synonymous with class, craftsmanship and innovation. OGÉR's exclusive collaboration with Loro Piana brings you the essence of Italian craftsmanship, straight to your wardrobe.

Loro Piana

42 products

Loro Piana (42)

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