For over 250 years, Creed has been handcrafting perfumes for royal families and influential patrons. Olivier Creed and his son, Erwin Creed, continue this craftsmanship in the brand's lab. In a Parisian suburb, each fragrance is measured, mixed, blended, and filtered by hand, entirely according to the traditional method of founder James Henry Creed. Only the purest elements are used in the perfumes, allowing the art to continue in the bottle.