Moncler is named after the mountain Monestier-de-Clermont near the French village of Grenoble. That's where the innovative brand was born. Two passionate entrepreneurs René Ramillon and Andre Vincent started in 1952 producing padded sleeping bags, lined hoods and tents with a telescopic structure for the outdoors. The launch was a great success, partly thanks to the growing market for winter sports holidays.

Ramillon and Vincent initially marketed the down jackets for workers. These down jackets were worn over overalls to protect against the cold. The range, as we know it, came about after Moncler attracted the attention of French alpinist Lionel Terray. He saw potential in the brand and not long after, Moncler's very first fashion line was launched.

Moncler has a long and sporty history. Moncler products have been resistant to extreme and harsh weather conditions since the brand's launch. This was further proven in the 1950s by the Italian alpinists Lino Lacedelli and Achille Compagnoni. They climbed the second highest mountain in the world: the K2 with a height of more than 8000 meters. During the Grenoble Winter Games, Moncler became the official sponsor of the French ski team. Consumers' admiration for Moncler was immense.

Icon of the 80s. With its original stitching and beautiful colors, Moncler made its debut in the big cities. In the following years the look was continuously updated. The classic zipper made way for buttons and the fur collar and satin pieces were seen as important details. Italian entrepreneur Remo Ruffini has owned Moncler since 2003. He has stuck to the brand's core values.

“Our ambitious commitment and excellence in innovation is the only thing that does justice to Moncler's authenticity.”

Moncler has always lived up to its authenticity, excellence and talent for seeking new possibilities and pursuing sustainability in everything they do. These core values ​​go back to where it all started.

Times change, but with the new developments, Moncler is driven by innovation, without losing sight of its DNA, to strive for only the best quality and to grow with new developments and challenges. The customer is king and is central, as are the sporting activities of consumers.

Within the company, individual talents are given the opportunity to show themselves. It was the start of a prosperous company 60 years ago.

Nice to know:

Products that consist of 100% down are called pure down. Light feathery down is 90% down and 10% feathers. Feather down is 60% and 40% feathers. T he products from Moncler consist of 90% down feathers and only 10% of other types of feathers.

What is the difference between down and the other types of feathers? The high percentage of down guarantees insulating capacity and despite its light weight it offers a lot of warmth. There are different types of down, the most common being duck or goose down. In terms of insulation, goose down is more powerful due to the larger down flakes. Down retains more air than feathers and therefore has a better insulating capacity. It is 100% natural, recyclable and easily biodegradable.

The quality of all down used is expressed in fill power. This is determined by the volume of the down in relation to its weight. The greater the volume, the more air the down can “hold” and the better the down insulates.

A real down product is always a better investment. Synthetic material has a slightly lower price, but down has a longer shelf life. By the way, Moncler checks every load of down feather in a two-step procedure to ensure its quality. There are eleven qualitative parameters. These parameters have been prepared in accordance with international standards and strict requirements of Moncler.

Moncler is known for its innovative innovations and high-performance nylon. The “Longue Saison” line is produced in Japan. Thanks to its light weight, it is ideal for producing warm and extremely fine garments, with a 'lightweight' wearing comfort.

In addition to down and nylon, the qualities of other textiles are just as fundamental in guaranteeing only the very best for consumers. This is why Moncler is so selective with its suppliers and constantly strictly controls the materials. The company expects full commitment and passion from all production partners with the strictest international regulations for producing fashion products.

Moncler has always stood for its own creativity and innovation and has never lost its origins and DNA. All Moncler collections reflect the uniqueness of the brand.

Young adults have a separate collection “Moncler Enfant” for an expression of their own unique style. In 2006, the “Gamme Bleu and Gamme Rouge” collections were launched with a focus on a new creative project. These two collections were renewed in 2017 under the name “Moncler Genius”.

The “Moncler Grenoble” collection is inspired by its origins and alpinist past. In order to serve the consumer as optimally as possible, Moncler has divided this collection into four lines. High performance pieces are designed as ski clothing, with attention to protection and space for the best skiing experience. The Performance & Style collection offers a combination of technically highly supported clothing with the combination of Moncler's modern design. Thirdly, there is the Apres Ski collection. Here you are taken from the slopes to the vibrant city life.

Finally, there are the 3 Moncler Grenoble collection. From jackets to scarves, this collection is the total package. The striking prints, textures and colors are for the real daredevils among us. A collection that people like me, who are extrovert and present and have an energy that never ends, can really enjoy.

Spring is (fortunately) coming again and there is nothing better than taking a look at the latest collections and designs. Moncler Genius consists of several lines. What makes this collection so special is the fact that they do not have a launch twice a year, but eight. All these eight lines are shown to consumers one by one, each with its own special presentation. Creativity and uniqueness are central to this project.

Moncler Genius not only distinguishes itself from its competitors, but also from the rest of the company. Think of it as a big creative bubble that draws inspiration from different cultures, seasons, ages, tastes, generations and customers in combination with its own origins and values. It is a unique project, shaped by unique pieces and experiences. The focus is on both the variations of the product and the individual customers. The Moncler Genius building is the building where Moncler's spirit becomes an experience.

A new milestone; Moncler's sixtieth anniversary. Sixty years full of life, creativity and drive, celebrated in Miami during Art Basel in December 2012. Since 1969, Art Basel has been a prestigious art fair. It is organized annually in four major cities, including Miami and Hong Kong.

In 2014, this milestone was honored by climbing the third highest mountain in the world, K2, just like in 1954. With great pride and love, Moncler provided the mountaineers with resources including tents, helmets, backpacks and sleeping bags. Moncler has inspired the collection specifically for this purpose on the 'Lionel Terray for Moncler' collection. Six jackets of high protection against cold and frost, inspired by the functional approach to mountaineers' clothing. Once again, Moncler goes back to its origins: from mountains to cities, or 'The mountain experience also becomes a style experience'.

This project was supported by Evt-K2-CNR, founded by Professor Ardito Desio and Agostino da Polenza. The organization has worked for 25 years in the vicinity of the Himalayan mountains, among others. Together with the Italian Development Cooperation Organization and Pakistani authorities it has been made possible to create the 'K2 National Park'. The park has an area of ​​10,000 kilometers. Why this is so important? Care for people and nature, keeping not only parks and roads clean, but also the mountains. Thanks to the many initiatives, more than 40 tons of rubbish have been cleaned up in 20 years.

All these different collections show Moncler's attention to the individual customer. With its large and diverse developments, in addition to jackets and sweaters, knitwear, shoes, leather products and sunglasses are also available.

In a growing, competitive market, it is not self-evident to build a valuable relationship with your customers. It is not only about quality products and design, but also about the opportunity to build a bond of trust and create a unique experience that is characteristic, appealing and consistent across all retail partners and with multiple sales channels.

From young to old, sporty or timeless, winter or summer, everyone can go to Moncler. There is room to be yourself, to think out of the box and this goes all the way back to the core in 1952 when the first pieces were produced.