Loro Piana
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A rich history of luxury and craftsmanship
The history of Loro Piana is imbued with a passion for quality. Since its foundation in 1924, the brand has built an unmistakable reputation in the fashion world.
Loro Piana specializes in luxury clothing made from the most unique and high-quality materials. Think of ultra-soft merino or vicuña wool, baby cashmere and Pecora Nera® from the rare, dark Merino sheep. These materials form the basis for an extensive collection of exclusive clothing, including trousers, polo shirts, bomber jackets, sweaters and coats.
With Italian class and attention to detail
All Loro Piana garments and accessories are made with the utmost care in Italy, with an eye for tailoring and sartorial class. In addition to the exclusive Loro Piana men's clothing and accessories, you will also find Loro Piana men's shoes in the collection at OGÉR . Each pair embodies the essence of class and craftsmanship. Whether you choose Loro Piana sneakers , the iconic Loro Piana loafers or another pair of luxury shoes, you can always count on a style experience that takes every outfit to the next level.
The importance of innovation and sustainability
What sets Loro Piana apart goes beyond clothing, materials and designs. It is all about quality, innovation and sustainable craftsmanship. The brand also focuses on preserving biodiversity and combines traditional methods with advanced technologies to get the most out of raw materials. This results in clothing and accessories that are not only high-quality and stylish, but also responsibly produced.
Loro Piana at OGÉR
At OGÉR we believe in an all-encompassing luxury experience that goes beyond clothing and Loro Piana is one of the eye-catchers in our collection, both online and in the physical stores. We are proud to be the exclusive online provider of Loro Piana in the Netherlands. Our collection includes iconic and timeless items for men and we also offer a carefully curated selection of Loro Piana for women .
Choose the timeless elegance of Loro Piana and enjoy a wardrobe filled with style and comfort. View our collection online or be inspired in one of the physical OGÉR stores. We will be happy to welcome you and our Personal Advisors are ready to advise you personally. Together with you, we will put together an outfit that effortlessly matches your wishes and personal style.
Discover the exclusive items from the Loro Piana collection
- Loro Piana Shoes
- Loro Piana Polos and T-shirts
- Loro Piana Outerwear
- Loro Piana Loafers
- Loro Piana Bomber Jackets

Loro Piana
Loro Piana's DNA is very closely linked to many core Italian values. Excellence, casual elegance, savoir-faire and family traditions: these are deeply rooted in the brand identity


Loro Piana's history
Loro Piana was founded in 1924 by an Italian family from the village of Trivero, which is located on the Italian Alps. The family started trading woolen fabrics. After 1950 the family moved to Valsea and founded the Lanificio Lora e Compagnia, led by Lanificio di Quarona di Zignone & C. Soon Franco Loro Piana started exporting fine fabrics. The rest of the family joined the company's ongoing business in the 1970s.
1924
“Over six generations of experience in the textile industry have established uncompromising standards in sourcing, quality manufacturing and retailing, combined with the impulse to evolve respectfully in the world.”
– Loro Piana


Unique materials
Loro Piana is characterized by luxurious men's clothing made from unique materials: ultra soft merino wool, Vicuña, baby cashmere and pecora nera – a very rare, dark Merino sheep. Loro Piana has a wide product range, ranging from trousers, shorts, polos, jackets, vests and stylish jackets.
Loro Piana
We proudly present Loro Piana, one of the world's leading Italian fashion brands. With a heritage dating back to 1924, Loro Piana offers luxury clothing, shoes and accessories that are synonymous with class, craftsmanship and innovation. OGÉR's exclusive collaboration with Loro Piana brings you the essence of Italian craftsmanship, straight to your wardrobe.
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